TOKYO. A battery-operated spoon that makes food taste saltier has gone on sale in Japan. The spoon, which is made of plastic and metal, is aimed at people struggling to reduce their salt intake, as researchers claim it promotes healthier eating.
Excess sodium intake is linked to increased cases of high blood pressure, strokes, and other conditions. In Japan, adults consume on average around 10g of salt a day, double the World Health Organization’s recommended intake.
The Electric Salt Spoon works by passing a weak electric current through the tip of the device to concentrate sodium ion molecules on the tongue. This magnifies the perceived saltiness of the food by one and a half times, according to its Japanese makers, Kirin.
Users can choose their preferred intensity from four different levels, said the company, which is moving more into healthcare from its traditional beer business.
Paraluman P. Funtanilla
Paraluman P. Funtanilla is Tutubi News Magazine's Marketing Specialist and is a Contributing Editor. She finished her degree in Communication Arts in De La Salle Lipa. She has worked as a Digital Marketer for start-up businesses and small business spaces for the past two years. She has earned certificates from Coursera on Brand Management: Aligning Business Brand and Behavior and Viral Marketing and How to Craft Contagious Content. She also worked with Asia Express Romania TV Show.
