WASHINGTON. Google is facing a formidable challenge to its dominance in the world of online search as federal regulators embark on what is being called the most significant U.S. antitrust trial in the last 25 years.
Starting this Tuesday, over the next 10 weeks, federal lawyers and state attorneys general will present their case against Google, alleging that the tech giant manipulated the market to favor its search engine by making it the default choice on various platforms and devices. U.S. District Judge Amit Mehta is not expected to issue a ruling until early next year, and if Google is found to have violated antitrust laws, a subsequent trial will determine the necessary actions to curb the influence of the California-based company.
Key figures from Google and its parent company, Alphabet Inc., as well as executives from other major technology firms, are anticipated to testify during the proceedings. Alphabet’s CEO, Sundar Pichai, who took over from Google co-founder Larry Page, is among those expected to take the stand. Court documents also hint at the possibility of Eddy Cue, a high-ranking Apple executive, being called as a witness.
The U.S. Justice Department initiated its antitrust lawsuit against Google nearly three years ago during the Trump administration, alleging that the company exploited its dominance in internet search to gain an unfair competitive edge. Government lawyers claim that Google secures its position through financial arrangements, paying billions annually to ensure its search engine is the default option on devices like the iPhone and web browsers such as Apple’s Safari and Mozilla’s Firefox.
Regulators also contend that Google engaged in anti-competitive practices by requiring smartphone manufacturers to include its search engine with its Android software, thereby granting access to the Android app store.
Google, however, argues that it faces a wide array of competition, despite holding a roughly 90% share of the internet search market. The company maintains that rivals, including Microsoft’s Bing and platforms like Amazon and Yelp, offer alternatives where users can seek information or make inquiries.
Google attributes its continued popularity to ongoing enhancements to its search engine, which has made “Googling” synonymous with online searches.
This high-stakes trial commences just weeks after the 25th anniversary of Google’s initial $100,000 investment, which enabled its co-founders, Larry Page and Sergey Brin, to establish the company in a Silicon Valley garage. Today, Alphabet, Google’s parent company, boasts a market value of $1.7 trillion and employs 182,000 people, with a substantial portion of its revenue stemming from $224 billion in annual ad sales, driven by a digital services network anchored by its search engine, handling billions of queries daily.
The Justice Department’s antitrust case against Google bears similarities to the one it filed against Microsoft in 1998. At that time, regulators accused Microsoft of compelling computer manufacturers to include its Internet Explorer browser with the Windows operating system, leading to the downfall of Netscape, a once-popular browser.
Notably, several members of the Justice Department’s team involved in the Google case, including lead litigator Kenneth Dintzer, were also part of the Microsoft investigation.
The outcome of this trial could significantly impact Google’s operations, potentially forcing it to cease payments to companies like Apple to secure its position as the default search engine on smartphones and computers. Alternatively, the legal battle could distract Google and lead to a loss of focus, as was the case with Microsoft after its antitrust battle, allowing competitors to capitalize on any distractions.
Carlo Juancho FuntanillaFrontend Developer, WordPress, Shopify
Contributing Editor
AMA ACLC San Pablo
