Santa Cruz, Laguna. On May 5, 2023, the College of Business Administration and Accountancy at the Laguna State Polytechnic University Santa Cruz Campus organized an insightful event called the “Challenges and Opportunities: Business, Innovation, Management, and Education Conference 2.” Focused on the theme “Building Young Professionals towards their Success,” the conference proved to be a resounding success.
Attended by students, faculty members, and esteemed guests from diverse industries, the event aimed to equip young professionals with the tools and knowledge needed to thrive in today’s dynamic business world.
The Department of Trade and Industry – Laguna Provincial Office (DTI Laguna) lent their expertise to the conference, providing two distinguished keynote speakers who shared valuable insights.
Mr. Mark Vincent Arasa, the DTI Laguna Project Coordinator for the Coconut Farmers and Industry Development Plan, took the stage as Keynote Speaker 1. He delved into the realm of technology-based entrepreneurship, emphasizing its profound impact on the business landscape. Mr. Arasa stressed the importance of embracing technology and utilizing it as a catalyst for innovative business ideas.
Keynote Speaker 2, Ms. Portia Sophia Cortezano, the DTI Laguna Trade and Industry Development Analyst for the Negosyo Center Program, captivated the audience with her talk on the landscape of social media marketing and innovation. She shed light on the significance of social media as a powerful marketing tool, urging young professionals to leverage its potential. Ms. Cortezano shared strategies for creating a robust online presence, providing examples of innovative trends that are shaping the business scene.
The engagement with the DTI Laguna experts left participants inspired and equipped with knowledge on technology-based entrepreneurship and the dynamic world of social media marketing.
The event served as a platform for young professionals to gain insights from industry leaders, empowering them to embrace innovation and make a mark in the business landscape. With the support and guidance of organizations like DTI Laguna, Santa Cruz’s aspiring entrepreneurs are well on their way to future success.
Si Venus L Peñaflor ay naging editor-in-chief ng Newsworld, isang lokal na pahayagan ng Laguna. Publisher din siya ng Daystar Gazette at Tutubi News Magazine. Siya ay isa ring pintor at doll face designer ng Ninay Dolls, ang unang Manikang Pilipino. Kasali siya sa DesignCrowd sa rank na #305 sa 640,000 graphic designers sa buong daigdig. Kasama din siya sa unang Local TV Broadcast sa Laguna na Beyond Manila. Aktibong kasapi siya ng San Pablo Jaycees Senate bilang isang JCI Senator.
