Marking its 50th anniversary, Mega Prime Foods Inc. reflects on its evolution from a modest fishing venture into one of Southeast Asia’s leading food manufacturers, recognized for its innovation, product quality, and deep sense of social responsibility.
Producing over 3 million cans of sardines daily from its state-of-the-art facilities in Batangas and Zamboanga, Mega Sardines has stayed true to its mission of providing affordable and nutritious meals to Filipino families. Sardines remain a staple in many households, known for being rich in Omega-3 fatty acids, vitamin B12, calcium, iron, and other essential nutrients.
What sets Mega apart is its “catch to can in 12 hours” process, which ensures maximum freshness and nutritional value—an edge that continues to define its product quality.
Chairman and Founder William Tiu Lim shared the company’s journey through decades of challenges, including typhoons and economic downturns. “We’ve always aimed for the best possible quality,” said Tiu Lim. “Our fish go from sea to can in just 12 hours, compared to the industry’s usual 1 to 3 days. That freshness is our edge.”
Mega’s commitment to quality and innovation was recently recognized on the global stage when the Medical Wellness Association (MWA) named Mega Sardines the first-ever seafood “Superfood.” The designation was announced during the brand’s 50th anniversary celebration by MWA Board Member James Michael Lafferty.
“I was honored to announce Mega Sardines as the world’s first seafood Superfood,” Lafferty said. “It’s a testament to their quality, innovation, and mission to improve health outcomes.”
Now under the leadership of President and CEO Michelle Tiu Lim-Chan, the company is preparing for global expansion while staying rooted in its core values of quality, innovation, and malasakit, the Filipino spirit of selfless care.
“We are people-first,” said Lim-Chan. “We serve our customers, support our employees, and provide opportunities to improve lives. Growth is not just about geography—it’s about purpose.”
Beyond sardines, Mega Prime Foods has diversified its offerings to include tuna, mackerel, fruit cocktails, coconut gel, Primo non-alcoholic sparkling juices, and Jimm’s Coffee functional beverages.
“Our proudest achievement is our ability to turn compassion into tangible, quality products,” Lim-Chan added. “We are not done yet. The next 50 years will be even more exciting.”About Mega Prime Foods Inc.
Mega Prime Foods Inc. is a Philippine-based food manufacturing leader committed to producing high-quality, nutritious products for every home. With vertically integrated operations and strong social responsibility, Mega continues to redefine what it means to be a purpose-driven global brand.
Roy Tomandao
Si Roy Tumandao ay kasalukuyang pangulo ng Camp Vicente Lim Press Corps. Nagsimula siya sa larangan ng media noong 1992 at aktibo bilang photo journalist at news correspondent para sa iba’t ibang tabloid. Broadcaster siya ng DZJV 1458 Radyo Calabarzon.
- Roy Tomandao
- Roy Tomandao
- Roy Tomandao
- Roy Tomandao
