PARIS, France. Mongolia’s national uniform for the upcoming Paris 2024 Olympics has captured the internet’s heart, surpassing renowned brands like Lululemon, Berluti, and Ralph Lauren in popularity.
Designed by Ulaanbaatar-based label Michel&Amazonka, known for blending Mongolian tradition with contemporary aesthetics, the outfits have sparked a social media frenzy since their unveiling last week. Featuring intricately embroidered vests, pleated robes, and accessories inspired by Mongolia’s rich cultural heritage, the designs have been praised for their elegance and attention to detail.
The outfits incorporate Mongolia’s national colors of blue, red, and white, adorned with traditional patterns and motifs such as the iconic “Soyombo” symbol and images symbolizing Paris and the Olympics, like the Eiffel Tower and the Olympic flame.
Each garment, crafted with meticulous care, took an average of 20 hours to complete, according to the Mongolian National Olympic Committee.
On platforms like TikTok and Instagram, fashion enthusiasts and sports commentators have lauded the uniforms. Style writer Ryan Yip, in a viral TikTok video, exclaimed, “They just won the Olympics before it even started,” echoing widespread admiration for the designs’ aesthetic appeal and cultural significance.
Founded by sisters Michel Choigaalaa and Amazonka Choigaalaa, Michel&Amazonka previously designed Mongolia’s attire for the Beijing 2022 Winter Olympics and Tokyo 2020 Summer Olympics, where the country achieved notable success with one silver and three bronze medals.
Mongolia, known for its strong Olympic history in sports like judo and boxing, will send over 30 athletes to compete across nine sports at the Paris Olympics, commencing on July 26.
While other countries like France and the USA have chosen brands like Berluti and Ralph Lauren for their Olympic attire, Mongolia’s unique and culturally resonant uniforms have set a new standard for Olympic fashion anticipation worldwide.
Paraluman P. Funtanilla
Paraluman P. Funtanilla is Tutubi News Magazine's Marketing Specialist and is a Contributing Editor. She finished her degree in Communication Arts in De La Salle Lipa. She has worked as a Digital Marketer for start-up businesses and small business spaces for the past two years. She has earned certificates from Coursera on Brand Management: Aligning Business Brand and Behavior and Viral Marketing and How to Craft Contagious Content. She also worked with Asia Express Romania TV Show.
