Thailand’s Prime Minister, Srettha Thavisin, has confirmed that pop sensation Taylor Swift’s highly anticipated ‘Eras Tour’ will exclusively grace Singapore, bypassing other nations within the Association of Southeast Asian Nations (ASEAN) region. The revelation of this agreement between the Singapore government and the pop star has left fans across Thailand and other ASEAN countries disappointed.
Swift, renowned for her captivating performances and emotive songwriting, commands a massive global following, affectionately known as Swifties. The announcement of the ‘Eras Tour’ sparked excitement among her fan base worldwide. However, the exclusivity deal with Singapore has tempered the enthusiasm among Swifties in the ASEAN region.
Prime Minister Thavisin expressed his disappointment, recognizing Swift’s immense popularity across Thailand and the broader ASEAN region. While underscoring her global appeal, Thavisin highlighted the anticipation among Thai Swifties to witness Swift’s musical prowess live on stage.
During a business event in Bangkok, Thavisin disclosed that event promoter AEG had informed him about the arrangement. He revealed that the Singapore government proposed a financial package ranging from $2 million to $3 million per show, contingent upon securing exclusivity for the events.
Thavisin emphasized the potential economic benefits of hosting Swift in Thailand, citing the attraction of additional sponsors and tourists to the country. He also revealed the government’s efforts to entice more “A-list” artists to Thailand by year-end, despite the challenges associated with organizing such large-scale concerts.
Reports indicate that Taylor Swift previously had a sold-out concert scheduled at the Impact Arena Muang Thong Thani in Nonthaburi Province in 2014. However, the event was abruptly canceled without an official explanation.
The ‘Eras Tour’ marks Taylor Swift’s sixth concert tour, celebrating her illustrious career spanning ten albums to date. Recognized as her most expansive tour yet, it encompasses an impressive 151 shows across five continents. Notably, the ‘Eras Tour’ holds the distinction of being the highest-grossing tour of all time, surpassing the remarkable milestone of $1 billion in revenue.
Paraluman P. Funtanilla
Paraluman P. Funtanilla is Tutubi News Magazine's Marketing Specialist and is a Contributing Editor. She finished her degree in Communication Arts in De La Salle Lipa. She has worked as a Digital Marketer for start-up businesses and small business spaces for the past two years. She has earned certificates from Coursera on Brand Management: Aligning Business Brand and Behavior and Viral Marketing and How to Craft Contagious Content. She also worked with Asia Express Romania TV Show.
