UBERABA, Brazil. Amid Brazil’s vast cattle population, one cow stands out for her extraordinary value and stature. Viatina-19 FIV Mara Movéis, worth $4 million, holds the title of the world’s most expensive cow, according to Guinness World Records. Her impressive size, weighing in at over 2,400 pounds, and exceptional genetic traits have made her a symbol of Brazil’s ambitions in the beef industry.
Located in Brazil’s agricultural heartland, Viatina-19 is closely monitored by security cameras, a veterinarian, and an armed guard. Billboards along the highway celebrate her grandeur, attracting ranchers, locals, and veterinary students eager to witness this bovine wonder.
Breeding for Excellence
Brazil, the world’s top beef exporter, is determined to dominate global beef markets despite calls from climate scientists to reduce beef consumption due to its environmental impact. The nation’s strategy hinges on breeding superior cattle like Viatina-19. Her owners, including Ney Pereira, have invested heavily in this genetic marvel, utilizing advanced breeding techniques to produce more muscular and fertile cattle.
“We’re not slaughtering elite cattle. We’re breeding them. And at the end of the line, going to feed the whole world,” said Pereira, emphasizing Viatina-19’s role in their vision.
Genetic Goldmine
Viatina-19’s astronomical price is justified by her rapid muscle growth, high fertility, and the consistent quality of her offspring. Lorrany Martins, Pereira’s daughter and a veterinarian, highlighted her perfection in traits such as posture, hoof solidity, and maternal ability. Collecting her egg cells costs around $250,000, a testament to her unparalleled genetic value.
A Symbol of Brazilian Agriculture
Brazil’s agricultural boom, fueled by rising demand from China, has made the cattle industry a pillar of the economy. This influence extends to cultural realms, with country music thriving and live cattle auctions becoming prime-time events. Uberaba, Viatina-19’s home, hosts ExpoZebu, the world’s largest Zebu cattle fair, drawing ranchers and breeders globally.
Challenges and Controversies
Despite her fame, Viatina-19 represents broader challenges. Brazil’s cattle industry is a significant greenhouse gas emitter, contributing to Amazon deforestation. Experts argue for improved grazing practices and reduced slaughter ages to mitigate environmental impacts.
While some in the cattle industry praise Viatina-19’s genetic advancements, others criticize such high-maintenance cattle as impractical for large-scale farming. P.J. Budler of Trans Ova Genetics and Texas cattleman Grant Vassberg have expressed concerns about the sustainability and practicality of breeding such elite cattle.
The Future of Brazilian Beef
Viatina-19 is now pregnant for the first time, furthering her genetic legacy. Pereira and Martins aim to expand their reach, with plans to export her genetic material globally, including to the United Arab Emirates, India, and the US.
“If she is the best in the world – not just her price, but I believe she is the world’s best – we need to share her around the world,” said Pereira. Martins looks even further ahead, hoping Viatina-19 will lay the foundation for even better cattle in the future.
Viatina-19’s story reflects Brazil’s complex interplay of economic ambitions, agricultural innovation, and environmental challenges, positioning her as a key figure in the ongoing evolution of the global beef industry.
Paraluman P. Funtanilla
Paraluman P. Funtanilla is Tutubi News Magazine's Marketing Specialist and is a Contributing Editor. She finished her degree in Communication Arts in De La Salle Lipa. She has worked as a Digital Marketer for start-up businesses and small business spaces for the past two years. She has earned certificates from Coursera on Brand Management: Aligning Business Brand and Behavior and Viral Marketing and How to Craft Contagious Content. She also worked with Asia Express Romania TV Show.
