LIVERPOOL, United Kingdom | October 21, 2026 | Liverpool will open a new 100,000-square-foot Beatles attraction in 2028, expanding the existing Beatles Story museum into a larger immersive experience celebrating the band’s journey from their hometown to international stardom.
According to Apple Corps Ltd. and the Liverpool City Region Combined Authority, the attraction will move from its current location at the Royal Albert Dock to the former St Johns Market site inside St Johns Shopping Centre, opposite Liverpool Lime Street railway station. The new venue will be more than four times the size of the existing museum.
The experience will feature original memorabilia, immersive technology and reconstructed settings inspired by significant moments in the Beatles’ history, including the Cavern Club in Liverpool, Abbey Road Studios in London and Shea Stadium in New York. Some sets and props will come from director Sam Mendes’ upcoming four-film Beatles project, scheduled for international cinema release in April 2028.
A separate attraction at St Johns Beacon will offer a Yellow Submarine-themed experience and panoramic views of Liverpool. Visitors will be able to purchase access to the viewing attraction separately or combine it with the museum visit.
Apple Corps, the company established in 1968 to oversee the Beatles’ creative and business interests, will take over management of the existing Beatles Story in 2027 before relocating it in 2028. The current museum will remain open at Albert Dock throughout 2026 and 2027.
The project will also support emerging local artists. Apple Corps said proceeds from every ticket sold for the Beatles Story will contribute to the Apple Corps Liverpool Trust, a charitable initiative intended to provide financial assistance and opportunities for Liverpool artists and cultural projects.
Formed in Liverpool, John Lennon, Paul McCartney, George Harrison and Ringo Starr became one of the most influential groups in popular music during the 1960s. Their international success helped establish Liverpool as a major destination for music tourism, with visitors continuing to explore landmarks associated with the band’s early years and career.
The new attraction is expected to strengthen Liverpool’s cultural tourism offering and introduce the Beatles’ story to new generations of visitors.
Paraluman P. Funtanilla
Paraluman P. Funtanilla is Tutubi News Magazine's Marketing Specialist and is a Contributing Editor. She finished her degree in Communication Arts in De La Salle Lipa. She has worked as a Digital Marketer for start-up businesses and small business spaces for the past two years. She has earned certificates from Coursera on Brand Management: Aligning Business Brand and Behavior and Viral Marketing and How to Craft Contagious Content. She also worked with Asia Express Romania TV Show.
- Paraluman P. Funtanilla
- Paraluman P. Funtanilla
- Paraluman P. Funtanilla
- Paraluman P. Funtanilla
